What it does: Khaadi SMC is a fashion and lifestyle brand company based in Pakistan. They offer a wide variety of products including, clothing, footwear, handbags, and other accessories, household items, and a line of beauty products.
Best known for: Being the most well-known fashion and household brand in Pakistan.
Staff stats: 1,500+ employees across Pakistan.
The good bits: The company values growth and dedication, so there are regular advancement opportunities.
The not so good bits: Heavy workloads and long working hours.
Khaadi was founded in 1998 by CEO Shamoon Sultan, and the first retail store opened in 1999. Khaadi is a ‘fashion retailer offering compelling home and clothing, shoes and accessories, fragrances, skin and hair care solutions for women and children.’ The company has stores across multiple countries, including 52 in Pakistan, and 21 across the UK, UAE, Qatar, and Bahrain, and employees over 1,500 people.
The entire recruitment process with Khaadi is relatively straightforward. Jobs are typically listed online. Before starting your application, you can take an optional 12-question quiz to see if you’d be a good fit for the company.
The interview process involves meeting with an HR manager or hiring manager. The questions will mostly surround your general skill set in regards to the position in which you’re interested, and other standard questions such as ‘what do you know about Khaadi?’ and ‘why do you want to work for Khaadi?’ The interview won’t be too complicated or extensive—most take thirty minutes or less to complete.
Overall, depending on the urgency of the position, the entire process can take anywhere from one day to four weeks.
Khaadi is typically looking for people who recently graduated with business and marketing degrees but occasionally look for IT, graphic design, or art majors as well. Since Khaadi is a retail store, the majority of job openings often revolve around sales, marketing, and branding. Once a member of the team, there are regular career growth opportunities for those who wish to climb the company ladder.
The company provides additional benefits, including a 50% discount on Khaadi products, medical, incremental pay bonuses, car allowance, paid leave, and more. However, though there are opportunities and benefits, the workloads are consistently large—expect to work long hours.
Remuneration packages with Khaadi are generally competitive for the job market in Pakistan. A merchandiser can earn around PKR 372k (USD 2,402) yearly. A legal specialist with the company can make about PRK 456k (USD 2,944) per year. Marketing managers seem to hold the most lucrative positions, earning anywhere from PKR 326k to 3.71m (USD 2,105 to 23,958) annually.
According to Khaadi, their workplace environment is fun, creative, and conducive to collaboration. This collaborative and creative mindset certainly bleeds over into the workplace culture and the people working there. Past and current employees corroborate the statement that growth and advancement are heavily encouraged.
At Khaadi, you’ll be working with friendly and talented people and management that helps you succeed. They encourage advancement and growth in one’s respective field and reward those striving for improvement. On the downside, the workload is heavy, and working long shifts is ingrained into the company’s workplace mentality. Overall, the company is worth checking out, especially if you’re a business or marketing grad, but expect to work extra hard and long hours if you want to progress.