What It Does: Dyson specialises in the design and production of household equipment such as air purifiers, vacuum cleaners, hair dryers, bladeless fans, hand dryers, and heaters.
Mission: Dyson's mission is to provide solutions to problems that other people seem to ignore.
Size and Presence: This company employs about 4,000 people across 4 locations in the UK.
Best Known For: Dyson is best known for hosting the James Dyson Award for brilliant and enterprising inventors. Dyson is also known as the inventor of the dual-cyclone bagless vacuum cleaner. The company is one of the largest and most popular manufacturers of household appliances.
The Good Bits: There are several employee benefits besides the basic salary. The management is fair and easy to work with. There’s a good work-life balance. There are several learning opportunities, especially for freshers and interns.
The Not-So-Good Bits: Pay raises don’t come often.
James Dyson used a vacuum cleaner and was disappointed with the equipment's inefficiency due to the lack of suction power. So he sought out ways to solve the problem and discovered that cyclonic power could suck in dirt without clogging the equipment. This triggered him to try and apply this technology on a smaller scale. The first equipment he built for the ball barrow factory he worked for was shunned, and he was eventually fired. Dyson sought a loan for his cyclonic vacuum development. The amount he got covered was just 51%, while the rest came from an investment. He designed and created over 5,000 prototypes between 1979 and 1984. His first prototype vacuum achieved modest success, but he couldn’t get a licensee for the product in America and the UK. The reason was that manufacturing companies saw Dyson as a threat to their commercial success in the market.
In 1985, Apex Ltd, a Japanese company, showed interest in licensing Dyson design and produced a reworked version, becoming a huge success in Japan. Dyson used the earnings from the licensing to start Dyson Appliances Ltd in 1991. However, the company was incorporated as Barletta Limited. In 2001, the DC01, a vacuum cleaner designed and manufactured by Dyson Appliances Ltd, became the best-selling vacuum cleaner in the UK market and even made up 47% of the upright vacuum market. The company later expanded its product catalogue to include other household appliances.
Dyson is driven by innovation and the work ethics of its employees. The company is interested in the well-being of its human resources, which is why the company has a sound welfare program. Also, the company creates an inclusive environment by accepting and embracing the diversity of its workforce. At Dyson, there are employees with differences in gender, social class, religion, creed, nationality, race, political affiliations, marital status, and physical condition. Despite their differences, they're all united by a common goal and vision, which is the company's strength. Fresh graduates and interns are given the necessary support from colleagues and the management to help them adapt to life at the firm. The company’s dress code is semi-formal.
The company offers several training opportunities to fast-track the professional growth of its employees. Its internship and placement program gives enterprising youths a chance to learn from more experienced colleagues and adapt to life at Dyson. Upon completion of this program and school, the participants can get a full-time entry-level career opportunity. The graduate program gives the freshers a chance to work on real and impactful projects while building their work experience. The company also offers apprenticeship programs.
The company‘s hiring process is very brief. It involves:
Dyson pays its freshers an average annual pay of £40,000.
The James Dyson Foundation provides funds, raw materials, and mentorship for budding inventors to enable them to tackle problems and come up with solutions.
There’s no widely published controversy in the UK.